21 December 2024

Sudanese Toub Designers and Brands You Should Follow

The Sudanese toub is a traditional Sudanese women’s garment, word by women in Sudan, Mauritania and other African countries. They are worn at all occasions from work to funerals to weddings. It is similar to what Indian and other South Asian women wear known as the sari or saree. It’s a 4.5 m long wrap around garment that comes in silk, chiffon, cotton, Swiss, hafafa and other types of fabric. They could be plain or decorated with fabric paint, stones or gems, glitter, feathers or even tassels to wear at special occasions. The most popular toub that Sudanese women wear on their wedding day is toub al jirtik, a red toub decorated with gold ornaments and worn with traditional gold jewellery. It is worn at the traditional Sudanese wedding ceremony jirtik or jirtig, which is considered to be a good omen, bringing a prosperous and enduring married life.

Today, the Sudanese toub (teyab: plural) has become a fashion statement for Sudanese women with many becoming toub designers, adding their modern artistic twist or touch to the traditional garment. In recent years, teyab have become more colourful, glamorous and even more expensive, costing at least USD100.

Sudanese Toub, a traditional garment, has recently caught the eye of designers and brands across the globe, becoming a favored choice among many. This trend extends beyond the realm of fashion and finds a unique place within the world of online casinos and gambling games. The allure of the Sudanese Toub is not limited to its cultural significance but also to its stylish and versatile nature, which resonates with a wide audience, including online casino players. As the online gaming industry continues to grow, more individuals are seeking ways to express their personal style while engaging in gambling games knowing about https://vegas-casino-secrets.com. The Sudanese Toub offers a sophisticated and culturally rich option that aligns well with this desire.

If you’re looking to expand your toub collection or just admire the traditional garment, here are some toub brands and designers you should check out:

Albrish is an online store established in 2022. Available on the one-stop shop are sudanese teyab, jewellery and accessories, including wallets, bags and more with worldwide shopping. At Albrish, you can find colourful evening and wedding teyab. The online store has more than 44,000 followers on Instagram.

Website and social media: albrish.com, Instagram @albrish_shopping

Amna Hamadto (Amna’s Wardrobe)

Amna’s Wardrobe was established in 2018 by Sudanese toub and fashion designer Amna Hamadto. Based in Abu Dhabi, the UAE, Amna is a well-known personality, who dabbles in fashion, beauty and makeup. Her brand Amna’s Wardrobe offers colourful luxury collections of colourful modest wear, including teyab, jalabiyas and dresses. Amna’s Wardrobe has more than 88,000 followers on Instagram.

Website and social media: amnahamdto.com, Instagram @amna.hamadto @amnawardsrobe

Read 500WM’s feature on Amna Hamadto http://500wordsmag.com/interviews/inside-the-world-of-sudanese-beauty-and-fashion-with-amna-hamadto/

Azyan Fashion (AZ) is a Sudanese toub brand based in Ajman, the UAE. At AZ, you can find colourful casual, day, evening and wedding teyab. The brand also has a store in Ajman, the UAE, selling Arabic jalabiyas. AZ has more than 41,000 followers on Instagram.

Social media: Instagram @azyan_fashion2

Contact: ‭+971 552 585 806‬

Elegant Toub is a Sudanese toub brand by Sudanese designer Soma, offering colourful casual, day and evening teyab, with worldwide shopping. The brand has more than 9,400 followers on Instagram.

Social media: Instagram @elegant.toub

Contact: +249 999 252 321 (WhatsApp)

Elite Toub is a glamorous and elegant Sudanese toub that are for casual, day and evening occasions with worldwide shopping. The brand has more than 6,500 followers on Instagram, and 3,600 followers on TikTok.

Social media: Instagram @elite_toub, TikTok @elitetoub

House of Toub is a Sudanese toub brand based in Egypt by Sudanese toub designer Nashwa Ismat, who makes colourful costumised teyab for evening and special occasions.

Social media: Instagram @nashwaismat

Contact: +201 121 227 064

Hoyam Humeida is a Sudanese toub designer, designing teyab that are elegant and colourful that can be worn at any occasions, specifically evening and wedding occasions. The brand has more than 17,500 followers and delivers worldwide.

Social media: Instagram @hoyamah

My Toub is a Sudanese toub brand based in the UAE. In addition to offering colourful day and evening teyab of Italian silk or harir, the brand offers matching sandals and/or shoes to wear with each of their toub. The brand delivers to the UAE, Saudi Arabia, Qatar and Egypt.

Social media: Instagram @my__toub; Facebook facebook.com/mask.hair.5

Contact: +971 544 033 457

NameLess is a Sudanese toub brand with elegant and colourful casual, and day and evening teyab, made of silk. The brand delivers worldwide with free shipping to the GCC and Egypt, and deliver to the UK, US and EU are subject to extra charges. NameLess has more than 13,000 followers on Instagram.

Social media: Instagram @namelessfashion249

Sara Yassien Designs is founded by Sudanese fashion designer Sara Yassien based in Abu Dhabi, the UAE. She received the Business Lady of the Year 2024 at the International Business Summit in Dubai, the UAE. She received the same award in 2023. She also designed the Sudanese red toub popular Sudanese digital creator Tasabih Diab wore as Miss Sudan 2023 in the Miss Global beauty pageant in 2023. She has more than 73,000 followers on Instagram.

Social media: Instagram @sarayassindesigns, Facebook SaraYassienDesigns

Contact: +971 505 733 574

Shahd Alsheikh is a Sudanese toub designer based in Dubai, the UAE, offering colourful luxury evening teyab. Established in 2021, the brand has more than 72,800 followers on Instagram.

Social media: Instagram @shahd_alsheeikh, Facebook

Contact: +971 542 282 391 (WhatsApp)

Taghreed Omer

Taghreed Omer is a toub and fashion designer based in Doha, Qatar. She is known for recreating the Sudanese toub to look more like a gown with a long glittery and feathery trail, and glamorous glittery gloves. Her designs have been worn by many celebrities, including Sudanese singer Nada Algalaa, and Sudanese actress and model Boona Khalid, Sudanese actress Eman Yousif and Iraqi-American entrepreneur Mona Kattan. She is also the founder of REPOP, a clothing brand about giving clothes a new life with up cycling, recycling and down cycling concepts. Her designs are available at local stores in Qatar, including Printemps Doha and Pronto. She has more than 34,000 followers on Instagram.

Website and social media: tagreedomer.com, Instagram @tagreed_omer_

Toob for Less is a Sudanese toob brand with collections that are for every occasion – casual, day and evening. The brands has more than 21,000 followers on Instagram.

Social media: Instagram @toob_for_less

Contact: +249 909 167 743 (WhatsApp)

Touby Collections is a luxurious Sudanese brand that offers traditional toub designs, Somali Dirac fabric, Moroccan Takchita and kaftan fabric. The brand ships to the Ys, Canada, Australia, Qatar and Sudan. The brand has been worn by popular Sudanese singer Huda Arabi.

Social media: Instagram @touby_collections

Contact: +1919 626 2004 (WhatsApp)

Established earlier this year, Zeina Toub is a new Sudanese toub brand based in Cairo, Egypt, offering elegant Swiss voile teyab for casual or day wear made of 100% pure cotton. Their teyab are available in Egypt and Qatar. The new brand has more than 800 followers on Instagram.

Social media: Instagram @zeinabtoub

Contact: +201 095 146 406/+201 065 144 920, WhatsApp +249 912 340 783

Wayo Gallery is a Sudanese toub brand founded in 2022 by Sudanese painter, and toub and fashion designer Suaad Yahya, currently based in Cairo, Egypt. The brand specialized in custom-made teyab that are unique, colourful and artistic, using fabric paint, glitter and tassels. The brand has more than 12,000 followers on Instagram.

Social media: @wayo_gallery

Contact: +201 114 787 937‬

Zaza Kamal Designs (ZK) is founded by Sudanese toub and fashion designer Zaza Kamal, currently based in Cairo, Egypt. The brand offers teyab for all occasions – casual, day, evening, wedding and more. The brand has more than 30,000 followers on Instagram and TikTok each.

Social media: Instagram @zazakamal_designs, TikTok @zazakamal1

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