Nada, don’t despair. You’re not alone. Upon announcing my intention of setting up my own (trading) business, I was also met with similar remarks from my family; “it’s not suitable for women to take up such professions. Pick something else, like teaching or whatever”. Fortunately, I have a supportive husband who is willing to invest in a good business concept, and gender/cultural taboos aren’t (and shouldn’t be) a barrier if it’s a respectable and honest line of work. Basic rule of business: “Is it profitable?” If yes, then one should go for it. People forget that Sayeda Khadija, may peace be upon her, was an independent and a rich trader. Her marriage to the Prophet (pbuh) did not stop her from working, in fact he himself had helped her. I wish you luck in your pursuit. Hair dressing and spas are, I imagine, very much in demand in Sudan, at least for women who have their basic necessities covered to then seek some pampering. Outside Sudan, hair salons mushroom in every block. Where I live in France, a spa can be as small as a 25m2 area and still offer excellent service and garner loyal clientèle. The latest trend now are organic spa rituals and hair products. There’s nothing wrong with putting together a chic spa and hair salon. It’s an art, and a very delicate service. If you’d want to discuss your business idea further, don’t hesitate to contact me. I’m as much of an enthusiast as well 🙂
Nada, the degree to which I was able to relate to you after reading this beautifully written piece is striking. Having lived in Sudan for the past 9 years, I can tell you that it’s been pretty much uniform throughout. Water and electricity cuts are still regular, in some areas more frequently than the rest, Sudanese hair stylist still use vaseline to tame our uncultivated hair, and family/friends still mock the idea of a young woman setting up a small business (be it a hair salon, a cupcake shop or even a book club). Non-conformity is an automatic taboo.. the general consensus is why would you want to start your own business when you can simply marry someone who can provide for you? Why become a coiffeura if you come from a reputable family; what have your parents done to deserve to be haunted by shame and the judgment of a harsh, hypocritical society? The simplest of things are to be mocked – like switching professions after 5 years of college. Arts? What is that? Pursue something that will bring honor. Show off that PhD and hold it up high. Do something useful with life. It’s disgusting. Inqaz has been here for 23 years and nothing has changed. Just yesterday some random guy on the street asked me to cover my hair. When I replied back saying it was none of his business, he said to me that he has daughters but “none of them are like me”. Like me, in his head I am a prostitute. We live in a delusional community. Everyone is a self proclaimed advocate of self righteousness. Nothing in Sudan will change unless we change from within. It will take generations in order to reverse the damage that’s been done to our shamefully hypocritical society.
@taiseer Actually khadeeja helped the prophet. She was bankrolling their livelihood. Gender conceptions were different in those times, a mixture of backwards and revolutionary by modern standards. Thanks for sharing here. The humiliation endured by Sudanese women can be eliminated with the help of friendly men. The kicdown attitude that stunned u is a symptom of a larger underlying cause, a largely defeated patriarchy taking shelter in outmoded dignity and honor because it can’t seem to participate in public politics. It’s a deflection under the exercise of idle hands. Ppl r tired unemployed depressed and angry and they take it out on u. Everyone seems to know better than you for you. Follow your dreams thru thick and thin. Whether it b a spa business or new ideas that come up in the future. Ur life is urs to live
Hi Nada, I was so happy to stumble upon your post while trying to dream up some kind of business venture in Sudan. Having spent my whole life outside Sudan, I am of course clueless.. Your words echoed everything I have always felt when facing the Sudanese village.. Because there will always be a village wherever we are, full of people that judge and ostracize anyone who challenges the status quo – especially if is a girl or woman with more than a few brain cells and who refuses to conform. I really hope that there is a way forward for us, because so many Sudanese, as individuals, are kind and lovely but the barriers of our culture and its many requirements and hypocrytical rules are huge blocks in the road. I really hope that you manage to realise your dreams!