The world of beauty and fashion is fast-growing in Sudan and South Sudan. With their celebratory cultures with various occasions to dress up for throughout the year, the countries are witnessing a growing number of Sudanese and South Sudanese beauty and fashion bloggers. The new wave of beauty and fashion bloggers are quite the rage on social media platforms especially Instagram.
If you don’t already, here are some Sudanese and South Sudanese beauty and fashion bloggers you should follow:
Born in Saudi Arabia and raised in Sudan, Hamadto is a makeup artist, fashion designer and founder of Amna’s Wardrobe, a modest fashion line for women in Sudan. On her social media channels, Hamadto shares her personal experiments with beauty routines, and beauty and fashion products.
Read more about her on 500 Words Magazine.
Social media channels: Facebook, Twitter, Instagram, YouTube, amnahamdto.com
Known as CleoTurbana, Sara Elsayed is a Sudanese fashion enthusiast, challenging cultural style forms. The fashion and beauty blogger based between the UK, KSA and Egypt. The turban connoisseur shares her various conservative, eclectic fashion looks with her +31,000 followers on Instagram. Elsayed is one of the women in the viral picture of six women, including Asma Elbadawi, Yassmin Abdel-Magied and Sahar Koje, who dressed in white teyab to celebrate #WhiteMarch in solidarity with female protesters in Sudan during International Women’s Month.
Social media channels: Instagram
Mayada Adil is a Sudanese fashion designer and blogger as well as a travel blogger currently based in France. Adil has exhibited her work in Sudan, France, Kenya and other countries, participating in international fashion shows such as Paris Fashion Week, the UNESCO Paris Runway Show and more. Through her social media channels, Adil takes her +10,000 followers on her fashion and travel adventures as well as shares her African-influenced fashion editorials, experimenting with body paint and makeup.
Social media channels: Facebook, Twitter, Instagram, YouTube
Known as Sudani Doll, Nyayan Koung is an American-South Sudanese beauty blogger, model, YouTuber and entrepreneur based in Nebraska, USA. She is the founder and CEO of Nilotic Beauty, an online store for beauty, cosmetic and personal care. Koung takes her +40,000 followers on social media on her beauty and fashion adventures and experiences as well as most recently, her pregnancy and life as a mother.
Social media channels: Instagram, Youtube
Known as Melanain Rich Nyajal, Nyajal is an American-South Sudanese beauty blogger based in Texas, USA. With her +25,000 YouTube followers, she enjoys showing dark-skinned women with complexions similar to her own how to enjoy makeup, sharing makeup and hair tutorials and reviews. Along with beauty blogger Nyma Tang, Nyajal has been featured in Essence’s ’11 African Beauty Bloggers You Should Absolutely Be Following‘.
Social media channels: Instagram, YouTube
Nyma Tang is an American-South Sudanese beauty vlogger based in Texas, USA. With her short, punchy makeup tutorial videos, she explores which makeup brands have shades that will work for the darkest skin tones. Tang has over one million YouTube followers. Some of her videos have reached over two million views. Beauty vlogger launched her YouTube series The Darkest Shade, where she tests the darkest version of any given brand’s products to see if they are complementary to a real black woman’s skin. She’s been featured on BuzzFeed, Essence, Refinery29, Bustle, The New York Times and many more. In 2018, MAC Cosmetics collaborated with Tang to launch MAC x Nyma Tang lipstick, a limited-edition warm red shade for both fair- and dark-skinned women.
Social media channels: Instagram, Facebook, Twitter, Youtube
Sahar Arrayeh is a British-Sudanese beauty and fashion stylist and photographer based in Sudan. She is an advocate of modest fashion, sharing various modest looks with her +16,000 followers on social media. In addition, Arrayeh shares fashion and makeup editorials and her experiments with body paint and makeup.
Sahar Koje is a British-Sudanese model and beauty and fashion blogger based in Manchester, the UK. In addition to bringing awareness to the Sudan uprising, Koje uses her platform to take her followers on her fashion and travel adventures. Koje is one of the women in the viral picture of six women, including Asma Elbadawi, Yassmin Abdel-Magied and Sara Elsayed (CleoTurban), who dressed in white teyab to celebrate #WhiteMarch in solidarity with female protesters in Sudan during International Women’s Month.
Shahd Batal is a Sudanese-American beauty and fashion blogger and YouTuber based in Los Angeles, California. Batal started her career on YouTube, first blogging about styling her natural hair and now detailing her makeup adventures as a hijab-wearing woman. With over 260,000 Instagram followers and over 226,000 YouTube subscribers, Batal has become one of the most popular beauty vloggers with features on Vogue, Teen Vogue, PopSugar, Refinery29, Allure Magazine, Elite Daily and more.
Shahd Khidir is a Sudanese-American beauty influencer based in New York City, USA. With her nearly 100,000 followers on social media, Khidir shares her adventures and experiences with beauty, lifestyle, fashion, travel and cars. In addition, she reviews products and recommends favourites. Khidir made headlines on CNN, Teen Vogue, Paper Magazine and more in June 2019 when she used her Instagram to talk about the Sudan revolution and asked her followers to pay attention to the revolution after the massacre on 3 June, when government forces raided a mass peaceful sit-in in Khartoum, killing at least 120 people and injuring more than 300. One of those killed was her friend, Mohamed Mattar, whose death inspired the #BlueforSudan hashtag.
Social media channels: Facebook, Twitter, Instagram, YouTube; inktr.ee/hadyouatsalaam
Shahd Saif is a New Zealander-Sudanese fashion and beauty blogger based in Qatar. Through her Instagram account, Shad’s Beauty Basics, she covers all things beauty related. She shares her beauty, fashion, hair and travel adventures and experiences. In addition, she posts makeup, hair and skincare tutorials as well as reviews and recommends hair, makeup and other beauty products.
Social media channels: Instagram, beautybasicsbyshahd.com
Sulaf Elamin is a Sudan-based certified makeup artist, beauty influencer and painter. Through her social media channels, Elamin shares her artsy (makeup, painting and piano) adventures as well as beauty tips, tutorials and DIYs (do it yourself), and reviews products and recommends favourites. In addition, with her +50,000 followers on social media, she shares fashion and makeup editorials and her experiments with body paint and special FX makeup.
Who are some of your favourite beauty bloggers?
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